6 Inspiring Customer Success Stories of Focus, Loyalty, and Teamwork

And this desire for trust has only been amplified during the pandemic. Turning a case study into a customer success story is done through a meticulous and investigative process. I’ve attached a few examples of previous success stories to get a feel for the final product. We also conduct a social media campaign so you and your company can get as much exposure as possible. Nikola Bojkov is the CEO of EmbedSocial, an entrepreneur who turns problems into products.

• Once you have crafted a compelling customer success story, the next step is to promote and share it with your audience.
• If you go this route, you’ll ask some of the same questions you’d put on a form, but you’ll also want to be ready to think on your feet, depending on how the conversation is going.
• NPS score tells you how likely a user would recommend your product to others.
• It’s like you’re sitting down with a friend, hearing how our product helped them.
• This type of organic marketing is highly effective and can help companies reach new audiences.
• That’s exactly what Zendesk excels at since it’s one of the best tools for logging and handling complex support tickets to improve customer success rates.

CUSTOMER SPOTLIGHT

Your customer success manager will even be able to set up automation flows. As the CEO of Custify, Philipp Wolf helps SaaS businesses deliver great results for customers. After seeing companies spend big money with no systematic approach to customer success, Philipp knew something had to change. He founded Custify to provide a tool that lets agents spend time with clients—instead of organizing CRM data. Maximize the reach of your customer success story by leveraging the power of social media platforms through strategic sharing and engaging content. Our customer success team interacts with customers every day on Intercom.

John Lewis builds trusted relationships with data and AI.

The CSM’s job is not just to answer questions, but to understand why the question was asked and how the customer will benefit from that answer. We reached out to all our network of connections in and around the customer success space. Danche Azmanova is a content creator and content marketing manager at EmbedSocial. She uses the power of words to create articles that help marketers, small business owners, and agencies grow their businesses based on user-generated content. Once the content is finally ready and published on social media, you’ll want to track its success.

How e.l.f. Cosmetics makes every customer journey beautiful.

We hope you find interest in participating and look forward to hearing from you. If you would like to interview over [Zoom, Google Meet, Skype, Other], let me know a good time and date that works for you. My name is [Your Name], I’m a [Job Title/Position] here at [Company Name]. We’re glad we could make all the needs of your project happen and hope you continue to enjoy the results.

Additional Elements – Quotes + Visuals + CTA

• RingCentral’s desktop and mobile apps let you make video calls and phone calls, and send messages all in the same place.
• The project manager questions should inform you of the entire technical and onboarding process.
• Watch how Thorn leveraged AWS’s capabilities to enhance their machine learning tools to identify over 2.8 million potential child sexual abuse material files.
• Much like chess, a customer success strategy is comprised of multiple tactics that come together to ensure your customers achieve their desired goals.
• Write it in a way to attract their attention and help them make an informed decision (purchase your product).
• On top of this, you can also see that their “customers” landing page is right there in the navigation, which makes the discovery process even easier for the readers.

I recall a client, a small business owner, who went from nearly shutting down due to negative online reviews to flourishing with a five-star rating. Sharing her story using this “before and after” style resonated deeply with our site visitors, showing them that change was indeed possible. Take it to the next level by repurposing and distributing your case studies across various channels. By doing so, you can magnify the impact they have and reach a broader audience, ultimately boosting your brand’s visibility and driving even greater results. Ensure you capture the journey from their initial encounter with your product/service (the product awareness and discovery stages) to how and why they decided to purchase your product. Would you like them to kick off a trial, schedule a demo, or participate in a webinar?

• Narrate the steps they took in their decision-making process, and emphasize how they found your product/service as the answer to their needs.
• Showcasing this data will help you reinforce the message that prospects can do the same thing.
• If you truly want to optimize your product strategy for customer success then it’s essential that you have a clear plan in place.
• What you offer are the tools, but your customer is the protagonist of the story who uses those tools.

Customer Experience

• However you deliver customer service—whether that’s through Messenger or a dedicated customer support tool—you’ll be able to find happy customers.
• When people think about writing a case study, they might feel a daunting rise of tediousness, or perhaps writer’s block.
• By following these tips, you can create a compelling and impactful customer success story that will resonate with your readers.
• A prime example is a client who, after implementing our software, saw their customer retention rate double within six months, resulting in a 30% increase in annual revenue.
• Customer success stories are essential for highlighting tangible benefits, establishing trust, and influencing potential buyers.
• One of the best ways to instantly connect with your prospects is by highlighting your customer’s initial challenges before they find your solution.

The bigger the brand, the more buzz it can create to share its story. This doesn’t mean that you should only highlight stories from recognizable brands. Design applications like Canva are great for combining text with imagery. Create beautiful and eye-catching case study e-book covers, or create designs to highlight quotes throughout the piece. Alternatively, consider using images related to the client and company — with permission, you might even consider using clients’ LinkedIn photos to put a face to the text. James felt that [company 1] had way more “bells and whistles,” which can be extremely healthy for some companies.

Duluth Trading Co. creates lightning-fast digital experiences with headless

After all, when customers succeed at their job-to-be-done they’re more likely to upgrade to a pricier subscription. This boost in expansion MRR is a clear path to achieving higher customer lifetime values. The SaaS market is crowded with tons of similar products and the best ones that stand out are those who delight their customers regularly. When I first started building the CS team, I naturally leaned into doing everything it took to get the job done. Going above and beyond to do the whole job – whether that was late nights at the office, immersively learning as much as I could about product, engineering, organizational strategy, sales, f&a. But, of course, it also takes more of your time and requires either excellent note-taking or a transcription tool.

Keep it Concise and Easy to Read

On top of re-using their success stories, they also have a dedicated page for them. In the role of a digital marketing agency owner, the best way to shape interesting customer success stories has been through the lens of hard data, lending credibility to the narrative. A technique that has been used with success is starting the conversation by asking the client, “Could you share an instance when our services transformed a metric you care about? ” It’s crucial to give clients the freedom to choose the parameter, as it adds authenticity to the story. Applying authentic user-generated content and creating customer success stories is a cost-effective and influential way to build trust at every point of the post-pandemic customer’s journey.

Inspiring Customer Success Stories of Focus, Loyalty, and Teamwork

Think of them as the first line of defense when it comes to hearing out customer concerns, implementing new strategies, and reducing churn. In our customer’s journey toward their ever-evolving desired outcome, sometimes we, unfortunately, come to realizations Customers Success Stories through trial and error. I want to share what I learned from a mistake done in the Customer Success Process that later helped me shape a better Customer Journey. This will give you a solid foundation for any future customer success story.